In collaboration with the team at Huge, I helped shape a brand framework for Citrix that balanced rigor with a refreshing hint of flexibility. We crafted a visual language designed to flow seamlessly across every platform—messaging, video, social, you name it—while keeping Citrix’s distinct voice intact. The palette was carefully selected, the layouts meticulously clean, and yes, we added a touch of whimsy (because who says enterprise brands can’t have a little fun?).

Illustrator Matt Blease brought his signature style to the mix, adding just the right amount of clever playfulness. Together, we created something that felt unmistakably Citrix, with a dash of joy that brands of this scale rarely get to flaunt.