About

Annette Berry is a New York-based Creative Director and Design Director specializing in interiors, beauty, fashion, and lifestyle. With a proven track record of helping brands reach their full potential, Annette excels in brand development, transformation, and subtle design shifts. Her portfolio includes collaborations with both niche brands and high-profile clients, focusing on customer engagement through transformative imagery and design.

As a lead creative with extensive experience, Annette's strength lies in creating comprehensive, beautiful, and intelligent brand solutions that lay a strong foundation for future growth. She has cultivated enduring relationships with exceptional talent across photography, video production, directing, design, styling, illustration, marketing, and production. These collaborations consistently result in high-impact, award-winning campaigns that drive brand recognition and consumer loyalty.

She fosters a culture of creativity and innovation, championing diverse perspectives. Annette leads by example with imaginative thinking, genuine collaboration, and an emphasis on fun. She believes joy is integral to the creative process and strives to bring that enthusiasm to every project.

Annette has had the immense pleasure of teaching part-time at both Parsons, The New School, and Pratt Institute. She is open to new opportunities, projects, and consultations.

Services

Brand Design
Brand Development
Brand Story
Brand Copywriting
Campaign Direction
Creative Direction
Design System
Installation Design
Packaging
Photo Art Direction
Print
Video Direction
Visual Storytelling
Web Design

Collaborations with brands + institutions

Anthropologie
Barneys New York
Brunschwig & Fils
Calypso
Chilewich
Citrix
Cover Girl
The Brooklyn Home Company
Celerie Kemble
Droga 5
Dwell Studios

The Frederick Gunn School
Girls From Savoy
Huge
Jack Rogers
Jennifer Behr
Jonathan Adler
JP Morgan Chase
Kallista
Kohler
MoMA
Motorola

Nordstrom
The New York TImes
Robern
Paul Stuart
Pratesi
Sephora
Sferra
Sigerson Morrison
Victoria’s Secret
Warby Parker

Contact