As the first Creative Director hired at Chilewich, I was responsible for envisioning and implementing a new design language for the global textile brand. I oversaw the development and execution of a comprehensive, highly visual design system, along with updated imagery across the entire Chilewich brand. We showcased the innovation and intelligence of Chilewich's products for residential, hospitality, and contract settings. Every aspect of the brand presence was revamped, including photography, video direction, design, typography, packaging, website design, retail design, and social media. Working closely with Sandy Chilewich and a small but mighty team, we transformed the Chilewich brand presence, exceeded financial goals, and set the stage for future success.