Branding Snapshots: Logos + Logotypes
BRANDING
IDENTITY
PACKAGING
PRINT
SIGNAGE
A sampling of two icons and applications from each logo suite.
Each embodies a unique brand identity, meticulously crafted to reflect the essence and vision of the business it represents. From luxury brands to innovative startups, these showcase a blend of creativity, precision, and strategic design. With a focus on timeless aesthetics and modern trends, logos are not just visual symbols but powerful tools for brand recognition and brand distinction.
Logo suite and branding for a family-run group of designers, artists and builders, developing condominiums and townhomes in New York.
The Brooklyn Home Company
Refined the existing logotype and designed new icons. The refined logotype and icons were used across signage, print materials, animations, and packaging redesign.
Robern
A collaborative project with my partners at 3+ Collective and illustrator John Petersen, we created a fun and flexible branding suite for Nordstrom’s in-house teen brand. The brand rules? There are no rules. This logo is meant to be played with. Add color, twist, turn, stretch, layer. Make it yours. The branding was used across packaging, promotions, social, stickers, and more.
Nordstrom:Brass Plum (BP)
Kohler Wastelab takes landfill-bound materials leftover from the manufacturing process and converts them into beautiful ceramic tile. Development of new branding, imagery, animation, and video to reflect the brand’s circular, sustainable processes.
Kohler Wastelab
Logo design for The New York Times Film Club. Applications included advertising campaigns, animation, and digital content.
The New York Times
Designed to promote The New York Times' innovative, interactive digital-only advertising, Times:action featured a flexible typelogo that could seamlessly pare down to recognizable app icons. The logo was used across the app, website, presentations, and sales materials.
Times:action
Logo and typography design for The Oculists, a tech-specific blog run by Warby Parker. The site and blog are designed to generate more awareness, advancement and interest around technology at Warby Parker.
Warby Parker
Development of a cohesive logo family and packaging design for Chefs Warehouse’s premium caviar selection. Each logo was crafted to reflect the distinct quality of the caviar varieties while maintaining a unified look across the series.
Chefs’ Warehouse
After moving to the Brooklyn Navy Yard and expanding to include a new photo studio, Lost + Found needed new branding, stationery and packaging. Ask anyone in the business, one in NYC has a better selection of furniture and props than Lost + Found.